Overall, Citymax Hotels is set to grow from its current portfolio of four hotels and 1,384 keys to eight hotels and 2,333 keys. The last of quarter of this year is expected to see the opening of hotels in Ras Al Khaimah and two hotels in Dubai at Business Bay and Al Barsha. Plans for a second hotel in Egypt are also at an advanced stage after the launch of Citymax Aswan in late-2017, their first managed hotel and first hotel outside of the UAE. Their second property, also a managed hotel, will be in Alexandria, Egypt and is expected to be operational in 2019.
With the opening of the new properties, Citymax Hotels aims to introduce new refreshed, vibrant and contemporary brand identity with new bedroom design, new food and beverage concepts and a fresh and bright logo. Correspondingly, Citymax Hotels is set to also re-launch its website to match, bringing a much easier and intuitive feel to its online channel.