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TIME Asma Hotel, Dubai TIME Asma Hotel, Dubai

TIME Opens Asma Hotel in Dubai with All-Female Management Team

TIME Hotels held the soft opening of its much-anticipated TIME Asma Hotel in Dubai’s Al Barsha ‘shopping’ district on June 15.

The new four-star property has a remarkable feature – its management team consists entirely of women, including the hotel manager Alexandra Kelner and 80 percent of the hotel’s employees.

Commenting, Mohamed Awadalla, CEO, TIME Hotels, said: “It has always been integral to our corporate strategy to diversify our workforce and offer equal opportunities to all members of staff. Under the leadership of Alexandra, all areas of the hotel operation will be managed by women, from HR to sales, F&B, finance, front office and housekeeping – even our executive chef is a woman. I am sure that this talented all-female management team will provide inspiration to all women who want to carve out a successful career in hospitality.”

The hotel, which will have its grand opening in September, consists of 232 rooms over six floors with a gym, which has exclusive opening times for women, swimming pool, Jacuzzi, four meeting rooms, a business centre and two restaurants, for both male and female guests. Zaytuna, serves Middle Eastern cuisine, with an open kitchen in a market-style setting and La Dolce Vita as the name would suggest is a casual, Italian-themed restaurant.

Moreover, there are floors reserved exclusively for female travellers with dedicated services, including: female room service, a female-only check-in counter and guest relations. Other features include bespoke beauty products, in-room beauty treatments, as well as enhanced amenities in each room. The hotel will also offer dedicated parking spaces for women.