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Arianna Pradella Arianna Pradella

Arianna Pradella, Director of sales, Caldana Travel Service, Italy

When and how did you get involved in the tourism industry?

In 1979, once I completed my college degree in London, I decided to stay and look for a job there, instead of returning to Italy.

What are the most important attributes of a good travel agent/tour operator?

[These include] passion for travel, outside-the-box approach in creating new programmes, products, destinations and itineraries.

Last but not least, you must know you will work very hard when everybody else will be off on vacation.

What is the most frequently asked question that your company receives from customers?

Quality of service and thorough assistance.

What are the must-visits and must-dos in Italy that no one should miss?

There is the first-timer’s Italy and a repeater’s Italy. The new visitor will surely ask for Venice, Rome, Milan, Florence and the Costiera Amalfitana.

The repeater will have to visit Apulia, Sicily, the Tuscan countryside with the art cities, Emilia Romagna with all the food heritage, Piedmont for wine and truffles, and Sicily which deserves a holiday on its own.

Which destination is on your bucket list?

I have two for the upcoming year: Bali and Kerala.