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Wmirates Airline Wmirates Airline

Emirates Group: Enterprise-wide Transformation

Emirates Group is to undertake a company-wide transformation initiative aimed at placing data at the heart of the

organisation, reinventing business processes through smart technology and underpinning decisions with big data and realtime analytics.

The programme is set to redefine the consumer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry, explained Tim Clark, president, Emirates.

As he further noted, the company will be boldly examining new technologies and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in the business model.