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Europe: top of the tourist itinerary this summer

With jaw-dropping scenery, epic history and dazzling artistic and cultural diversity, it is no wonder that Europe attracts millions of visitors from June to September every year.

For travellers seeking quality shopping while they explore the world's most iconic cities, tour operators and travel agents have no hesitation in recommending this cosmopolitan continent as the destination of choice.

Whether you are visiting diverse London, glamorous Paris, vibrant Munich, chic Milan or trendy Barcelona, no European stopover is complete without a visit to one of the distinctive destinations that make up The Bicester Village Shopping Collection in Europe. All situated within easy reach of key international airports, roads and rail links, these must-visit attractions are defined by an unrivalled blend of international and local brands curated in more than 1,000 beautifully presented boutiques, with year-round reductions of up to 60 percent on the recommended retail price, and sometimes more. With a host of attractions and unique experiences to discover on their doorsteps, each of the nine Villages in The Collection in Europe provides the perfect vantage point from which to explore the continent's most enigmatic cities – and beyond.

WHAT? A blend of modern, multicultural and historic charm

WHERE? London

Hip and historic, London has a well-deserved reputation as one of the world's most exciting cities. From 46 minutes from the capital by train, in the quaint Oxfordshire countryside, is Bicester Village – a favourite of husband-and-wife influencer duo The Hybrids. Home to more than 160 boutiques, the Village offers savings of up to 60 percent on the recommended retail price of high-end brands including Coach, Missoni and Tory Burch, together with a host of services tailored to Middle Eastern visitors. This summer, guests can also enjoy a unique fusion of British heritage and European grandeur at the recently opened Café Wolseley, the first restaurant outside London by the team behind famous Piccadilly dining institution The Wolseley.

WHAT? Cultural treasures and an abundance of glamour

WHERE? Paris

Home to the Eiffel Tower, Notre Dame and the Louvre, Paris is unbeaten when it comes to historic marvels. A stone's throw from the capital's famous couture houses, La Vallée Village boasts lantern-lit cobbled streets and no fewer than 110 boutiques from the world's most coveted brands. The likes of Jimmy Choo, Moncler and Furla offer the finest apparel, cosmetics, jewellery and accessories with savings of at least 33 percent on the recommended retail price of previous seasons' collections. The visionary L'Espace gallery, meanwhile, exhibits everything from photography to contemporary art.

WHAT? Food, fashion and fun

WHERE? Munich

Tradition meets modernity in the Bavarian capital city, and this unique blend of old and new is echoed in the eclectic mix of more than 110 boutiques at nearby Ingolstadt Village. Services available to Middle Eastern guests include the exclusive VIP Lounge with an Arabic-speaking Concierge, plus a special Customer Shopping Service and a dedicated prayer room.

WHAT? A fast-paced metropolis

WHERE? Milan

Style is in no short supply in the fashion capital of Italy, and Fidenza Village, located less than an hour away, boasts more than 120 fashion and lifestyle brands offering savings of up to 70 percent on the recommended retail price. The Creative Spot, meanwhile, showcases the best of emerging fashion and design talent.

WHAT? Vibrant city life and an enticing coastline

WHERE? Barcelona

Mediterranean style meets Catalan culture in Barcelona, an enchanting city rich in art and architectural treasures. Just 40 minutes away, Gaudí-esque La Roca Village is Spain's answer to Fifth Avenue,but without the exorbitant price tags. Travellers who have had their fill of the tremendous savings to be enjoyed in no less than 130 boutiques can take a breather in one of the Village's tree-shaded courtyards or enjoy the dedicated Place of Contemplation. There is even a bespoke Arabic WhatsApp service to ensure seamless reservations and enquiries.


Bicester Village, La Vallée Village, Ingolstadt Village, Fidenza Village and La Roca Village are just five of the nine destinations that make up The Bicester Village Shopping Collection in Europe. Impeccably trained multilingual staff, including Arabic-speaking ambassadors, are on hand in each of the Villages to ensure guests enjoy an effortlessly luxurious experience. From help with carrying bags to personal styling and insider tips on where to discover unmissable finds, the award-winning hospitality and tailored VIP services leave guests free to soak up the unique regional atmosphere each Village offers. And with Halal dining options, contemplation rooms and beautifully appointed VIP areas to discover across the Collection, guests are guaranteed to feel at home during every step of their journey.

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