The launch coincides with Qatar being officially awarded Approved Destination Status, allowing it to receive tourists from China and promote the destination in the Asian country.

H.E. Sultan Salmeen Al Mansouri, ambassador to China, Qatar, commented, “Qatar has become an increasingly accessible destination for Chinese travellers, especially after Qatar waived entry visa requirements for Chinese citizens. [...] The Chinese outbound tourism market has been growing exponentially, making the time ripe for Qatar to establish a presence in China and actively engage with the domestic travel and tourism market.”