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Uhuru Kenyatta (centre) posts first messages to Make It Kenya’s social media platforms Uhuru Kenyatta (centre) posts first messages to Make It Kenya’s social media platforms

Kenyan President Backs Tourism Front

Uhuru Kenyatta, president, Kenya, launched Make it Kenya, a new international brand campaign

 

aimed at promoting the scale and variety of tourist and investment opportunities in the country.

Tourism is responsible for one in 10 jobs and over 12 percent of the national GDP. The African country is also focussing on bolstering the business, sports, adventure and cultural aspects, which help take its diverse offering to new audiences.

So far, the initiative included the unveiling of MakeItKenya.com, a digital portal specifically designed as a source of rich, sharable content, which will help connect Kenya to the world through computers, smartphones and digital devices.