Since beginning his career at Four Seasons Hotel Boston in operations, Asali has accumulated in excess of 20 years of experience in the hospitality industry.

He returned to the Middle East in 2002 and signed more than 40 hotels across the region during his time as vice president of international lodging development at Marriott International.

Asali joins the company from Jumeirah Group, where he served as senior vice president of development, a role in which he led the expansion of Jumeirah and Venu brands.