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Lars Pursche has taken on the role of the general manager of Kempinski Hotel Soma Bay, a move from his previous position at the group of general manager at Kempinski Hotel Huizhou.

Before he joined the company six years ago as director of sales and marketing, Pursche filled various managerial positions in the field of sales in renowned international hotel chains such as Marriott International.

In his long career, he has gained a broad spectrum of experience on three continents and in four different countries. 

In his new role, Pursche aims to introduce more leisure activities and maintain the high standards of service offered to guests.