Primrose joins from Rational 360, a strategic public relations and communications firm where she has been a partner since 2013. In 2011, she started her own public relations business, Impression Partners, which then merged with Rational 360.
Prior to this role, she was the executive vice president of global communications and public affairs at AOL.
Primrose was also executive vice president at communications firm, Robinson Lerer & Montgomery. Earlier in her career, she held positions with the Democratic Congressional Campaign Committee and served as communications director for US senator Richard Shelby.