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ATM 2019 ATM 2019

ATM Report: Nordic Tourism to GCC to Grow

Nordic tourists travelling to the GCC from Denmark, Norway, Sweden, Finland and Iceland, are expected to generate an estimated USD810 million in travel and tourism revenue by 2024, according to data published ahead of Arabian Travel Market (ATM) 2020, which takes place at Dubai World Trade Centre from April 19-22.

The latest Colliers International research, commissioned by Reed Travel Exhibitions, the organiser of ATM, predicts the UAE will witness the highest growth, with total tourism spend by Nordic visitors projected to reach USD718 million by 2024, an increase of 36 percent when compared with figures from 2018 and tourism spend per trip to reach USD2,088.

Building on this, Saudi Arabia is expected to witness the second largest increase followed by Bahrain, with total Nordic tourism spend estimated to reach USD86,670,000 and USD53,000,000 respectively, by 2024.