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During ITB China, Sharjah will shed light on the emirate’s current projects During ITB China, Sharjah will shed light on the emirate’s current projects

SCTDA Lead Sharjah Delegates to ITB China 2018

As part of the ongoing efforts to meet Sharjah’s target of 10 million tourists by 2021, an elite group of government and private organisations from the emirate, to be led by Sharjah Commerce and Tourism Development Authority (SCTDA), are heading to Shanghai to join this year’s edition of ITB China. This year’s event is taking place from May 16 – 18.

“ITB China will play a key role in our initiatives to promote Sharjah as an ideal family-friendly destination worldwide,” revealed, H.E. Khalid Jasim Al Midfa, chairman, SCTDA.

China is a key tourism market for Sharjah, which has received a total of 120,356 hotel guests in 2017 from the world’s most populous nation. The delegates comprise top officials from; Sharjah Airport Travel Agency, Air Arabia, Cozmo Travel, Golden Tulip Hotel Apartments, Hilton Hotel Sharjah, Ramada Hotel Sharjah, Sheraton Sharjah Beach Resort & Spa, and Trav Talk Middle East.

During the event, SCTDA is anticipated to introduce its newly launched website, an online platform that allows tourists to learn more about Sharjah. Its Visit Sharjah website aims to increase awareness about the emirate's tourism infrastructure and innovative services, which in turn, will reinforce its growing reputation as a highly preferred destination.