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Travellers from across the globe representing all generations, now have a common interest in activities and experiences that are now influencing, indeed in many cases driving their travel decisions, according to new research from Expedia Group Media Solutions.

The Ascott Limited, unveils its newest brand, Lyf, designed for and managed by millennials who wish to experience destinations as locals do.

Wyndham Hotel Group unveiled its vision for the strategic transformation of its iconic brands aimed at elevating the travel experience for Millennials and the diverse global middle class.